Eva Chen is a Taiwanese businessperson and the co-founder and CEO of Trend Micro, the world's third-largest security firm. In 2010, CRN Magazine named her as one of the "Top 100 Most Influential Executives in the Industry". She was fifth on the 2012 Forbes list of "Asia's 50 Power Businesswomen".
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As EIC of Lucky, I oversee the content in the magazine. Today, though, I wear many hats! I'm overseeing creative on LuckyShops.com, our shiny new site that offers street style, fashion, and beauty… but also e-commerce. Needless to say it's an amazing job that I feel (ha, ha) LUCKY to have.
Ask me anything about beauty, fashion, Zoolander, the list goes on :)
ALL GOOD THINGS MUST COME TO AN END! THANK YOU EVERYONE FOR MAKING MY SECOND EVER AMA SO MUCH FUN, AGAIN! MY WRISTS ARE SORE FROM TYPING SO FAREWELL FROM NOW! AND YOU CAN ALWAYS REACH ME AT TWITTER & INSTAGRAM at EVACHEN212 AND ON SNAPCHAT AT THEEVACHEN212
Hi Eva, thanks so much for doing this (and congratulations on your daughter, she’s beautiful)! I admire you so much and have some questions that I sincerely hope you can answer:
I’m a recent PR graduate in Toronto and lately I’ve found it increasingly hard finding a job in the fashion industry. I’m trying my hardest, but what else can I do to stand out from the rest?
What does the end of Conde Nast’s internship program mean for prospective interns who want to work at a fashion magazine?
Had you followed your original career path to become a doctor, what kind of medicine or specialty would you have liked to pursue?
I've been a longtime social media follower of yours (twitter, insta, snapchat, pretty much everything....) and I love your attitude and your personal brand.
I've done a bunch of internships in the fashion industry and have found some (not all) of the people to be hard to work with.
I personally love fashion and am extremely passionate about it, but as a senior in college applying to jobs I'm apprehensive about joining a field with a catty/diva atmosphere. Do you have any ideas on how to address this?
Thank you so much for taking the time to do this AMA!
Hm, that's a good question. I think that fashion has a reputation for being catty/diva but not everywhere is like that. Lucky is sort of a magical unicorn of a place because genuinely and truly the atmosphere is populated by awesome people who are not FASHUUUUNNNNNN IS LYFEEEEEE sort of people. Everyone is down to earth and normal. So I know that sort of atmosphere can exist. Look for it, you'll find it. YOu'll know you have found it when you feel like you can be your weird wonderful self there.
Hi Eva, I think it is awesome that you are doing an AMA on a platform that isn't (at least overtly) geared towards what people might view as the "typical" Lucky reader. As EIC, do you see it as one of your goals to push the envelope with Lucky to do new and different things, especially in the tech realm? If so, do you have any other things up your sleeve that you think will make Lucky the leader in innovative uses of tech? (I work in Digital Strategy and was particularly interested in the "why" behind you doing an AMA. Love to see "traditional media" branching out in even more new and different ways!)
I LOVE answering questions. I'm that weird person that someone asks for directions from on the street and I end up giving way too much information about what to eat on the street, where to shop, etc. In terms of Lucky and tech… YES! We have been pivoting towards a digital-first company. That doesn't mean that print will go away or that that aspect is at all lessened. More like it's a tacit acknowledgment that that's where the readers are going… and that we need to be where are readers are. That might be Reddit, Instagram, Twitter or Meerkat. We have to try/embrace it all! Adapt or die!
Congrats on the launch of LuckyShops! How's it going?
So far, so good! We signed over 200 brands in 200 days, including The Row, Mansur Gavriel, Marc by Marc, Public School, Kenzo, Carven… the list goes on! Hooray! It's a whole new way of thinking though and I am learning a ton. That's my favorite thing, learning a whole new industry while working in the one I love as well (publishing).
Thanks for doing this AMA! I'm a long time fan of yours and love all your snaps! Has Blake (Lively) ever reached out to you about your "Where is Serena?" snaps? I really love those- so funny! Also, what do you look for in products when buying for luckyshops.com?
OMG, that would be my dream if Serena van der Woodsen herself reached out to me :)) I love that show, haha. I literally watched almost the whole show last fashion week when I was traveling and jet-lagged. What I look for in products when buying is, simply put, something I'd want to wear myself or use myself, or that I could see another Lucky editor wearing or using! Everything has an editorial point of view!
Eva, thanks for taking the time to do the IAMA with us (again!). We often hear in the news about business leaders and mothers returning to work pretty soon after having their baby and I noticed that you went back to work pretty quickly too after having Ren. Do you feel like there's a societal pressure to not take a long maternity leave if you're in a position of leadership, or do you feel like it's more of a personal responsibility/obligation/choice to your job to go back to work so soon after having a baby?
Thanks in advance :)
That's a complicated question for sure. I worked from home for several weeks before heading back to the office here and there for meetings, etc. We were in such a crazy time with the launch of LuckyShops.com. I think a long maternity leave should be the choice/right of every working mom—every woman has to decide what is right for her and what feels right. I feel lucky in that I had the flexibility to work from home and so much of what I was doing (approving layouts, text etc) could be done on flexible times (say, 3 AM when up with baby!). Also I genuinely love what I do so I did miss it!!
Hi Eva! First of all, your instagram game is on fleek (did I use that right? Am I hip now?)
Hoping for your insight--recently moved to NYC and am aware of "paying dues" before getting the ideal job, but I'm feeling stuck and miserable where I am. Is it worth it to quit and look for opportunities full-time? Or suck it up and stay where I am and attempt navigating lunch-hour interviews?
"On Fleek" still mystifies me, haha.
I'm sorry to hear you're miserable. That is the pits. I think you have to ask yourself why you are miserable. Is it the wrong field for you? Is it the culture of the workplace? Do you miss your hometown? Give it some thought and come back to me and I will try to help you some more!!
Yo Eva, love your Instagram and such. My question: what has been the most challenging part of being EIC of Lucky? Lessons learned?
Also, what do you think is the biggest misconception about being editor of a fashion publication?
The most challenging part is finding time to do it all… I never really feel like "AHHH, just finished all my work for the day." There's always more. But that's because there are always more ideas to execute! And the biggest misconception is that life is all about parties and champagne and fun stuff… Most of my day is spent sitting in front of a computer screen with a furrowed brow!
Thank you so much for taking the time to do this AMA.
For someone aspiring to work in fashion magazine, how would one go about getting hired at Lucky, or as your assistant?
Getting hired at Lucky is all about timing and the position being open! Right place, right time, I suppose! My current assistant, Kristie Dash (follow her on twitter/snapchat/etc, she's amazing), got the job when she reached out to me blindly. You never know!!
Fashion School; is it worth the $?
Depends. I'd say interning is the most important thing you can do to further your career. Whether you do that while you're at a liberal arts school or specialized school is up to you.
Eva - first, thank you for being such an amazing role model. In homage to your 212 handle, what are your favorite places to eat and get inspiration in NYC?
Eat: Rubirosa's Pizza alla Vodka, everything at ABC Kitchen, everything at Maialino, rice cakes from Shanghai Cafe, shaved ice from Snowdays, udon from Sobaya.. omg the list goes on but I'm starving so can't talk any more about food.
Inspiration: just walking around downtown Manhattan, period. The people, the culture, the sounds, everything!
Hi Eva, I was so excited to see on instagram that you were doing an AMA! I admire what you've contributed to women's fashion and lifestyle culture, and I enjoy your #evachenpose and #beautifulempties hashtags. As a working mom and powerhouse in the industry, how do you manage to balance it all and still be so down-to-earth? Also, when can I expect you to write a book?! It would fly off the shelves!
I barely feel like I'm holding it together/balancing it all, haha. But thank you for the compliment? I suppose that's the secret, is knowing that no one has it all figured out. And re: the book… work in progress ;)
Hey Eva! When is the world going to see Baby Ren's take on your famous #EvaChenPose? (P.S. she's absolutely precious!)
I haven't put her in shoes yet… I know, sacrilege.
Eva!! You're so inspiring to be an editor at 35. I'm sad to have missed you in Austin ;) What were your favorite spots around town and which flavor did you get at Amy's ice cream!?!!
I got sweet cream with strawberries and brownies mashed in. And I didn't have enough time to explore Austin, but went to the food truck parking lot near the Four Seasons? NOM NOM
What's your daily routine like now with a baby?
My daily routine is that there IS no routine. I wake up earlier so I can at least smother her with kisses before going to work and I try to go home earlier so I get some time with her before she goes to bed. I wish more offices had in-office day care so I could see her during the day too!
How many ways are there to glam up my life?
What's your opinion of media/fashion industry portrayals of race?
Eg. Often you'll have a show with a token black girl. Is the fashion industry racist?
FYI Robin Givhan did an AMA a while back:
Feel free to ignore the second question. Don't want to start a shit storm.
Hi Eva, do you watch any beauty or fashion people on YouTube? Who are your favorites if any?
Lisa Eldridge and Michelle Phan!
Hi Eva! congratulations on Lucky's new e-Commerce platform. And BIG congratulations to you on being a new mom! What is the number one beauty tip you will hand down to your daughter? Any tips on keeping your hair so lush and dark?
Happiness is the best beauty product of all. Find what makes your heart sing and do it often.
Eva, I ask you again, do you ever think a bulldog could dethrone grumpy cat?
Grumpycat still reigns supreme, sorry Jannuzzi.
Thank you for doing this!!
You are an inspiration to women everywhere. I admire your work ethic, confidence, intelligence, and amazing style.
What are your tips on managing such a busy lifestyle and maintaining balance especially after having Ren?
How on earth do you manage to finish your beauty products so quickly???
Well, I don't have a concrete answer on how to maintain balance because I am struggling to find it myself! I will say that being a mother, even though it is all-consuming and so tiring, is so wonderful and world-expanding and amazing that it BRINGS me balance and reminds me about the important things in life, if that makes sense at all. I do shut off here and there and take breaks… nights where I stop responding to emails after 9 PM and read instead, etc. And I finish beauty products quickly because as a beauty editor of ten years I am heavy-handed in my application.
Hi Eva! When you're hiring for a position at Lucky, what kinds of candidates stand out to you?
People who understand the direction the brand is going in, towards ecommerce, digital, street style, and print all living in a glorious mash-up of goodness. People who are passionate and who always want to take on more because they love the brand! People who are not jerks or divas!
Hi Eva! Thank you so much for doing this AmA!
I will be graduating soon with a fashion degree for both design and merchandising. What is some advice that you would give to a recent grad trying to break into the fashion industry?
What do you wish you had known when first starting your career?
I wish I had known to trust my instinct more and to speak up more! The advice I would give you is to work your hardest and not be glamorized by the glossy aspects of the job. Learn the BUSINESS of it too. That's the secret!
Hi, Eva! (and John Januzzi I see those grumpy cat comments, this is open to you as well!)
Before EIC of Lucky Magazine, it's obvious there were years of hard work and dedication to get to the position you are in now. What is the biggest lesson you learned as a young journalist and what advice did you take from it?
Lastly, because it's fun, what was your go-to "It's 12am and I'm still working, oops I haven't eaten dinner" meal?
I never forget to eat. Eating is my favorite thing outside of sleeping and my family. :) But, okay, to humor you, I'd say pizza! And the biggest lesson I learned was to trust my instinct and to speak up. It's a lesson I'm still learning every day.
Hey, Eva! I always look forward to seeing what shoes you're wearing in your daily Instagram post.
What was your major in college?
How did you get where you are career-wise?
Do you have any specific advice for someone trying to make it in the fashion industry?
Also, I plan to attend law school. Will a law degree increase my chances of employment at fashion magazines? Or the fashion PR industry in general. (My major is Art History)
Pre-med (so, you never know!).
Interning and taking a risk when I was in college to take a detour.
Yes, intern and say YES to opportunities that pop up.
And unless you want to be a lawyer, don't go to law school.
Hi Eva, huge fan. I follow you on all social media including meerkat LOL and also I love that you are answering on almost all my questions on twitter.
The question is: What do you think about this combination for my prom this June?
TOO COOL! Love!
What is the best piece of professional advice you've received from a woman you admire or were mentored by in your field? I appreciate your positivity and the overall joy your work seems to bring you!
Hmm, hard to pinpoint just one piece of advice… but generally to ignore haters and this too shall pass?
Hi Eva, thanks for your AMA!
1. how many pairs of shoes & handbags do you own?
2. what do you look for in your next investment bag?
You guys used to have a commercial when I was a kid that ended with the message that if you called and cancelled the subscription you would "never get Lucky again!"
I used to laugh every time I heard it.
Do you think that was an intentional joke, or just a happy coincidence?
Probably intentional, knowing the brilliant marketing minds who were at Lucky at the time :)
Hello Eva Chen! I love love your instagram account, so much color, beauty, food and adorable baby happiness :) My question(s) are when did you feel you started to really acquire your own style? Do you have any favorite books on style, fashion, photography, living? Who do you find yourself turning too for inspiration, or just look up too? Thank you for your time in advanced!!! Your shoes and bags and EC pose are an inspiration to all :)
I feel like my style is still a work in progress and I'm constantly inspired by women I see in NYC and around the world through social media!
What is your favorite book?
Too many to name but the Age of Innocence is so poetic and has stuck to me years after reading it in school… and Hunger Games and Harry Potter :)
First off I adore you and am obsessed with your style! I love the fact that you are so interactive with your fans on social media platforms like instagram and snapchat.
For my question, do you think it's necessary to have a journalism degree to work at a fashion magazine? What is the 'ideal' degree to have?
Thank you so much for doing this AMA!!
No such thing as an "ideal" degree because really it's about experience and interning, I'd say. I do have a MA in journalism but I don't know how crucial it is to work at a fashion magazine. More importantly is passion, organization, communication skills, and WORK ETHIC.
Hi, Eva! Just wanted to say that your mini-reviews on IG have actually led me to some of my favorite products. What are you using right now that you love?
Aw, that is WONDERFUL to hear!!! Thank you! Every beauty product on LuckyShops.com is one I've tested (or the beauty team) so I'd check that out!! Generally, though, I love Tony Moly because ugh they're so cute and not $$$… And Indie Lee is a line I love!
What did you study in college?
I was pre-med, which shows that you never know where you'll end up!
It's a temp role in recruiting at a fashion firm, so I feel as though I just help everyone else in the world get their dream jobs! In an ideal world, I would be helping manage social/digital marketing for a fashion brand/publication, which happily merges the two things constantly on my brain!
(As for the hometown a definite no on missing that...only moved two hours away and how could anyone prefer anywhere over NYC?!)
Check out Lucky's website… we just may be hiring that exact role. That is all.
I have another one :D
What person need so you start follow it on social media?
I think having your own unique voice/POV is the most important… and being yourself. People can smell a phony from a mile away these days.
You have such an amazing sense of style. I can't imagine what your closets look like. How do you keep everything organized and in pristine condition?
Well, I just moved apartments so NOTHING is organized and it's driving me crazy. I just need one week off to get that project done… Hmm… when will that happen?
Hi Eva! I just want to say that you are super awesome and I look up to you a lot. Totally follow you on every social media platform.
I'm graduating from San Diego State in May and packing up two weeks after graduation and moving to New York to try to pursue a career in fashion.
What advice would you give a girl from the suburbs of LA with almost no connections to the industry who is trying to succeed?
So many internship programs are only for students or unpaid, which unfortunately I just can't do. I have had several digital marketing internships but nothing officially in the fashion industry. I'm so determined to find something, anything to get me where I want to be.
What do I do?!
So many LA folks live in NYC. Find your community and have that be your first network. Do informational interviews with SDS alum in NYC. And don't give up! NYC can be a tough place in the first few weeks. Weirdly, it can feel isolating even though there are so many people. Give it a few months and, before you know it, you'll feel like a native.
I'm actually shocked! When she's ready for shoes, what'll her first pair be? Signature snack?
First pair will probably be Doc Martens because nothing is cuter than a baby in Docs. And signature snack will probably be something mushy, like a banana or avocado :)
Hello Eva! I love your snapchat and Instagram!! I am a motion design major and I am looking for summer internships in the city and everyone says you must set yourself apart when applying for jobs. What are the main things you notice and the things that turn you away from potential candidates?
Things that turn me off: entitlement, diva behavior, thinking you're better than the job/task/everything, lack of communication skills
Things I love: positivity, passion, organization, sense of humor, and a deep knowledge and thirst to help the company.
Thank you so much. There's much more going on then the whole cheating thing with me right now.... that situation just made me feel much more lonely and "behind in life" than I did before. I felt like I was drowning, but I will try to keep my head above the water. I was almost about to give up on everything tbh, and your words are encouraging me to keep trying.
Never stop trying. And there's no such thing as being behind on life. Listen, I'm 35 and just had my first baby! I have friends who had their first ten years ago! I technically am "behind on life" too! Everything happens when it's supposed to for a reason. Don't ever compare yourself or your trajectory to others.
Best/favorite way to get over writer's block? Also, lessons in managing people and being a leader? THANK YOU, EVA!
Ugh, I'm trying to get over it right now with my May Editor's Letter! I just sort of plop everything going through my head, even fragments, onto a page and then clean it up. So, not striving for perfection in the first draft. And managing people, hmm, I don't know, just letting people know that my door is always open? And being decisive.
Hi Eva! You probably know this, but man, you are amazing at what you do and very interactive with your fans/audience (:
My question is: do you think it's quite a leap for someone working in lifestyle PR to become a beauty editor or work in editorial one day? What is the likelihood for this type of role transition and would it be difficult? Some skills are universal and transferrable, I guess you can say.
PS: congrats on Ren. Beautiful baby insert googly eyes here
I can think of 3-4 beauty editors who started out in PR. It happens. It' s just a matter of someone taking a chance on you and also proactively working on your "voice" or social media presence so people can see you'll be able to craft editorial. You can do it!
Hi Eva! First and foremost can I say you looked great at SXSW, you make having babies look easy!! I loved your panel yesterday with Michelle Phan about keeping your social media game sincere. As a publicist, I'd love to know what you think the future holds for editorial+social? Also, my dream is to start a fashion/food/pop culture blog but it is SO intimidating. Can you please give me tips on where to start and how to navigate the blogging waters?
Just start. Don't over think it. If you over think it, you'll never actually do it because you'll feel so intimidated! And re: editorial and social, it's really all one thing these days! Lucky's director of social, Virginia Nam, is an amazing story teller!
I just want to say that you are such a big inspiration to me as I start my own journey into college! I just hope to be as successful and humble as you are one day! I'm a big fan of your Instagram, so I have to ask, what's the best macaroon you've ever had?
Thanks for doing this IamA! 😄
Hmmm, the best macaron… well Laduree is the prettiest for sure. The best tasting was a dark chocolate one I had from Pierre Herme in Paris. NOM NOM
I love your instagram and am a huge fan of Lucky. I am a fashion photographer and inquiring what you personally look for when looking to bring on new talent to the magazine. Do you have the same team you usually work with, or is there ever a possibility to bring on new talent? I'd love the opportunity to work with you. Keep up the amazing work!!
We scout new talent all the time. I'd reach out to the photo team and also have a robust site/presence on social. We now scout from social too!!
What do you think of Reddit?
So far, so good!
Thanks for the AMA--you have been a role model of mine since I was in early high school (eight-ish years ago)!
My question is: In your opinion, is it too late in the game for a motivated 23 year old to break into the fashion industry with a degree in IT but has experience in journalism (Online editor/write for college newspaper and EIC of high school newspaper)?
Dude, you are 23. No such thing for too late in ANYTHING besides maybe being an Olympic gymnast! You'll start as an assistant but with your college/high school experience you'll be fine.
Hi Eva! Thanks so much for doing this AMA :) You're a huge inspiration to me and I love your Insta. Quick question about your career path - I know you were pre-med in college (I'm currently a business/finance student) but ended up in the fashion industry. Do you have any tips on pursuing fashion despite currently being on a different major/path? Thanks!
Intern, intern, intern.
Hi Eva! You are truly an inspiration to so many people, including myself. I am trying to do an internship this summer in NYC for PR in the fashion and/or magazine industry. Since Conde Nast sadly took away their program for the time being, do you have any recommendations of internship programs? I am a sophomore in college and am looking to gain experience and learn as much as I can outside of school as well.
There are a lot of internship opportunities outside of Conde Nast! I'd look at some fashion sites, fashion houses, etc… People don't just look for one type of internship to hire from, they are looking more for the work ethic and potential and what you did with your time there.
Hi Eva! As a college student studying fashion design/construction and journalism, I can't even tell you how much it means that you take the time to do things like this, favorite my tweets, like my instagram posts, etc. My friends are sick of hearing about me talk about your style and social media presence because I do it endlessly. Since you have been a college student, intern, and EIC, what are some important things we (students looking to be in the fashion publication industry) should be learning/doing in school right now, in terms of being able to transition from college to "climbing the ladder"? Thanks :)
P.S. Congratulations on LuckyShops, and of course your adorable Armani-clad baby. Very jealous of her wardrobe...
Great question. Anything you can learn about the tech/digital landscape, DO IT! That doesn't mean learning to code, per se, but just having a deep understanding of potential new platforms, etc… that will definitely help set you apart!
How do you order your coffee?
What are the top 3 things you must have on you at all times?
Hey Eva! Thanks so much for doing this AMA. I have two quick questions for you.
1)What do you love most about working with your team at Lucky?
2) Why do you think Lucky has been so successful on all social media networks?
1) they are all normal, happy, funny people who I would choose to hang out with even if I didn't work with them every day.
2) because of Virginia Nam, our social media director. She's awesomely brilliant and I trust her POV and vision.
What's the hardest thing you have been through in your life?
Hard to say, but hopefully it has yet to come. Everything that's difficult is a lesson/learning experience, in my book.
Have you ever considered wearing wearable technologies (e.g. Google glasses, Apple Watch etc)?
What's your opinion towards the designs of current wearable technologies?
I have a Google Glass but only wore it 2 times. And I look forward to testing out the Apple Watch!!
Hi Eva! Thank you for being so interactive with all of your fans/followers on so many social media platforms! My question for you is what is the best part of motherhood so far? Bonus question: do you have a dream cover girl for Lucky?
Best part of motherhood is every part, even changing diapers and burping my delicious baby!!! And dream cover girl… too many to name!
How do you see the future of Luckymagazine im talking in about 10 to 20 years. How will technology change the concept ?
10 years is hard to picture because think about how much 10 years has changed tech!! 2005 versus 2015! I think the key is to be nimble/adaptive/roll with the punches.
Hi Eva! What steps would you suggest someone take if they wanted to seek out a mentor like yourself (letter, email, etc.)?
Email/letter and write more than one letter… Find many voices who you appreciate/can help you.
Another question! :)- (Thank you so much for your patience and generosity, Eva)
In what some might call a superficial industry, teeming with preternaturally beautiful creatures (aka supermodels) and the like, with certain standards of beauty (that are slowly being challenged), how did you attain comfort with and love yourself, your own definition of beauty?
You sort of just have to be happy with who you are and what you have to offer… It's hard but happiness is so much more than skin deep
Is there any links to watch your SXSW session and talk with Joe Zee about social media habits?
Ehmmm, hmm, not sure. Tweet Yahoo Style, they are very responsive!
I'm in my late 20s, and all my girlfriends are in long-term relationships, getting engaged/married, or having babies. I just got cheated on by my 1.5 year boyfriend. Feeling very despondent, lonely, and heartbroken.
What advice do you have on how to "stay strong"? Or overcoming these types of life obstacles?
I'm so sorry to hear that. A) your boyfriend sucks and karma… what goes around comes around. I truly believe that. So just wait, he will get his recompense. "Staying strong" is a deceptive state because it makes it sound like it's a consistent thing. I think the road to recovery is one that often ebbs and flows and there are high points and low points. Your job is to keep your head above the water… no matter how that happens—more time with friends, throwing yourself into your work, talking to a professional, etc—until you make it to the shore and feel whole again. It seems like it won't happen, but it will, I promise.
And take it from someone in her mid-30s, it's better to wait for someone who is your best match and deserves you than rush to the altar and divorce. Patience… The best things… you know the saying. xx
Eva - as one of your dedicated Instagram and SnapChat followers you seem to really live by the idea of balance. Not only are you always on the go for work, but you also have a new family, and take the time to pamper yourself. As a 25 yr old in entertainment, i'd love to know how you adopted this balance? and how you time manage? i'd also love to know your favorite face oil :) ? And lastly - you must know, that you are a great example for women and I appreciate you!
Favorite face oil is a new one from MUN Skincare, a line developed by the makeup artist Munemi. After I tried it, I was like "We have to carry it on LuckyShops.com!" It smells heavenly, hydrates beautifully and is great for all skin types. I just wish it came in a larger size!
And re: the other questions, I believe I covered them in other answers!
Thanks!!! Once I saw MUN on your IG, I went to LuckyShops.com to get it. Loved the signed note with my purchase :)
YAY! :) We are also launching a few new lines soon, stay tuned!
I hope that you are having such a wonderful day today. I think I have too many questions but I'll try to stick to a few. First of all I just wanted to thank you though for everything that you do. Seriously, you're so active on social media and in reaching out to fans. You answer questions about all your beauty products. You edit the most amazing magazine. You're this bright, happy presence in the fashion world! You're seriously the best. Okay so questions...
1. Do you have advice for young girls trying to make it into the fashion industry?
2. What do your day to day duties as an editor entail?
3. What is your favorite article of clothing that you've ever owned or wore?
4. Your favorite thing about the fashion industry?
I hope that isn't too many! If it is just pick your favorite question haha. Thank you so much for taking the time to answer everyone's questions and be friendly with your fans. You are truly an inspiration.
I answered some of the others already if you read through so I'll focus on #3: my favorite thing that I wore was a Marc Jacobs dress at my rehearsal dinner. I saw it on the runway in, like, 2006 or 2007 (forever ago, I know) and it was the show where he hired a marching band to play Smells like Teen Spirit and there was confetti released from the rafters. If you can't already tell it was a fashion magical moment and the dress was on (I think) Sasha P? Anyway, that's my favorite thing I've ever worn. :)
Hi Eva! Thanks for doing this AMA!
What is the best way to get one of my products into your magazine? Any tips on how to approach Lucky?
I also want to add that I always feel like such an "outsider". How to I become an "insider" ? I know my products are good! There just seems to be certain favorite companies that always get featured.
Pitch the editors directly! And everyone starts as an outsider, remember… I still have that feeling constantly too, it's normal.
Hi Eva! I follow your Instagram and absolutely love the stuff you post. Two questions:
1). Do you have any advice for someone who is currently working in a different industry hoping to crossover into fashion?
2). If you could have any guest over for dinner, who would it be?
I answered your first question already but for your second, hmm… I would say someone serious like the Dalai Lama, Obama, etc… but really for dinner, I'd want someone who is funny/cool/smart so Tina Fey? Ellen? Will Ferrell?
This might sound dumb, but how would you get internships in a completely unrelated field? :s
Do you just show up, tell them about your passion etc., and hope they like you enough to let you in?
I've hired people who haven't studied fashion, etc. Basically if they know everything about the magazine/company/have a point of view/are smart/can learn, I don't care if they are majoring in zoology. I want them on the team.
Is iPhone 6 you have now silver? I tried to figure it out from snapchat but i cant :(
I had a gold but it broke so I now have a black one
Hey, Eva! I always wondered what is the story behind your green bracelet that you always wear on your right arm? :)
It's jade and it was a gift from my parents. I literally can't take it off because my hands have grown (how is that even possible) since then!